The mature (over 55) marketplace is not only the fastest-growing market segment in the world today... it's also one of the most misunderstood. This book delivers hard rules for advertising to the only age group whose numbers will take a quantum leap in the first quarter of the 21st century.
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The mature (over 55) marketplace is not only the fastest-growing market segment in the world today... it's also one of the most misunderstood. This book delivers hard rules for advertising to the only age group whose numbers will take a quantum leap in the first quarter of the 21st century.
Read Less
