Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
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Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
Read Less
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used: Good. No Jacket. Size: 8vo-over 7¾-9¾Tall; Type: Ex-Library This book explains how to improve your advertising by cutting costs and making it more effective. There is some edge/shelfwear on the book. The book has the usual library markings on the edge pages and inside the book indicating it is ex-library. The library's pocket is inside the book There are NO marks or writing in the reading text of this book.
