Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been ...
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Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good++ in a Good++ dust jacket; Hardcover; Dust jacket is moderately shelfworn and edgeworn, otherwise is clean and intact with no tears, and has not been price-clipped (Now fitted with a new, Brodart jacket protector); Boards are clean and glossy with moderately "bumped" edge-corners; Unblemished textblock edges; The endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Large Format (Quatro, 10.75"-11.75" tall); Black, red, & yellow jacket with title in white lettering; 1996, McGraw-Hill Publishing; 467 pages; "World's Greatest Direct Mail Sales Letters, " by Herschell Gordon Lewis, et al.
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Seller's Description:
Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the dust jacket with some creasing and chipping. Light bumping to the boards. Minor bumping to the corners. Tight binding. Clean interior pages. Secure packaging for safe delivery.
