Arm yourself with these powerful sales-building techniques -- more than 60 easy-to-use Power Communication Rules from wordsmith Herschell Gordon Lewis. Learn how to generate emotion at the right time; cut through buyer skepticism; use the most powerful words to put your product in its best light; know when and where not to use "free" to increase profits -- plus hundreds of other ways to sell more of your product.
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Arm yourself with these powerful sales-building techniques -- more than 60 easy-to-use Power Communication Rules from wordsmith Herschell Gordon Lewis. Learn how to generate emotion at the right time; cut through buyer skepticism; use the most powerful words to put your product in its best light; know when and where not to use "free" to increase profits -- plus hundreds of other ways to sell more of your product.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
