This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
Read Less
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. 8.5" x 11" 2nd edition. Ex-library w/usual stamps & stickers. Pages clean & bright; binding tight; creases & moderate wear to covers. 412 pages. Thoroughly illustrated. In stock. Nowhere in this book does the author mention that he was also a wildly successful schlockmeister of bucket-of-blood-type horror movies in the 1950s-60s. A very inventive man, which accounts for his success.
