This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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Edition: 2000, Amacom
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Details: ISBN:
0814470319
ISBN-13:
9780814470312
Pages:
432
Edition:
2nd edition
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17845766787
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2000, Amacom
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Good
Details: ISBN:
0814470319
ISBN-13:
9780814470312
Pages:
432
Edition:
2nd edition
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
15680445903
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Seller's Description: Good. 8.5" x 11" 2nd edition. Ex-library w/usual stamps & stickers. Pages clean & bright; binding tight; creases & moderate wear to covers. 412 pages. Thoroughly illustrated. In stock. Nowhere in this book does the author mention that he was also a wildly successful schlockmeister of bucket-of-blood-type horror movies in the 1950s-60s. A very inventive man, which accounts for his success.
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Edition: 2000, Amacom
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0814405983
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9780814405987
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432
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Amacom
Published:
2000
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English
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17783179825
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Edition: 2000, Amacom
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Details: ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17963763376
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2000, Amacom
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Details: ISBN:
0814470319
ISBN-13:
9780814470312
Pages:
432
Edition:
2nd edition
Publisher:
Amacom
Published:
2000
Language:
English
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17867997546
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Seller's Description: Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Edition: 2000, Amacom
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Details: ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
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17906384037
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Edition: 2000, Amacom
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Details: ISBN:
0814470319
ISBN-13:
9780814470312
Pages:
432
Edition:
2nd edition
Publisher:
Amacom
Published:
2000
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English
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Edition: 2000, Amacom
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Details: ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17518432895
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Edition: 2000, Amacom
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Details: ISBN:
0814470319
ISBN-13:
9780814470312
Pages:
432
Edition:
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Publisher:
Amacom
Published:
03/2000
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English
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16633197802
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Edition: 2000, Amacom
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Details: ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17945092447
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All Editions of On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail
Books by Herschell Gordon Lewis
