This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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2000, Amacom
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ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
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Amacom
Published:
2000
Language:
English
Alibris ID:
17945092447
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Brand New. New Book Original US edition, We Ship to PO BOX Address also.
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Edition:
2000, Amacom
Hardcover,
New
Details:
ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17783179825
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New, US edition. Satisfaction guaranteed! !
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Edition:
2000, Amacom
Hardcover,
New
Details:
ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
18014311537
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New, US edition. Satisfaction guaranteed! !
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Edition:
2000, Amacom
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Good
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ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17912968256
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2000, Amacom
Hardcover,
New
Details:
ISBN:
0814405983
ISBN-13:
9780814405987
Pages:
432
Publisher:
Amacom
Published:
2000
Language:
English
Alibris ID:
17518432895
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New. Size: 11x8x1; New. In shrink wrap. Looks like an interesting title!
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All Editions of On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail
Books by Herschell Gordon Lewis