Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
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Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
Read Less
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Seller's Description:
Used: Good. No Jacket. Size: 8vo-over 7¾-9¾Tall; Type: Ex-Library This book explains how to improve your advertising by cutting costs and making it more effective. There is some edge/shelfwear on the book. The book has the usual library markings on the edge pages and inside the book indicating it is ex-library. The library's pocket is inside the book There are NO marks or writing in the reading text of this book.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.