Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
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Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
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Add this copy of How to Make Your Advertising Twice as Effective at Half to cart. $22.12, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1986 by Prentice Hall.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of How to Make Your Advertising Twice as Effective at Half to cart. $37.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1986 by Prentice Hall.
Add this copy of How to Make Your Advertising Twice as Effective at Half to cart. $52.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1979 by Burnham, Inc.
Add this copy of How to Make Your Advertising Twice as Effective at Half to cart. $55.06, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1985 by Simon & Schuster.
