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Marketing Research Books

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy from $0.99

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
Buy from $16.95

Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
Buy from $7.93

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
Buy from $5.99

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
Buy from $22.17

Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
Buy from $5.99

Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
Buy from $9.45

Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
Buy from $24.30

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
Buy from $16.30

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response Cashvertising Online: How to...

Drew Eric Whitman
Buy from $20.26

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback The Lean Product Playbook:...

Dan Olsen
Buy from $16.06

Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
Buy from $8.31

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich No B.S. Marketing to the...

Dan S Kennedy
Buy from $14.33

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands How Brands Grow 2 Revised...

Jenni Romaniuk, Bryon Sharp
Buy from $32.47

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
Buy from $6.81

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains The Hacking of the American...

Robert H Lustig
Buy from $12.79

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Questions That Sell: The...

Paul Cherry
Buy from $8.25

Ice to the Eskimos: How to Market a Product Nobody Wants Ice to the Eskimos: How to...

Jon Spoelstra
Buy from $9.59

El Punto Clave / The Tipping Point El Punto Clave / The Tipping...

Malcolm Gladwell
Buy from $11.33

Interviewing Users: How to Uncover Compelling Insights Interviewing Users: How to...

Steve Portigal
Buy from $16.44

Big Shifts Ahead: Demographic Clarity for Business Big Shifts Ahead: Demographic...

John Burns, Chris Porter
Buy from $8.58

The Discipline of Market Leaders The Discipline of Market...

Michael Treacy, Fred Wiersema
Buy from $1.49

Herd: How to Change Mass Behaviour by Harnessing Our True Nature Herd: How to Change Mass...

Mark Earls
Buy from $5.99

Sensory Marketing Sensory Marketing

B Hult?n, N Broweus
Buy from $1.11

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