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The New Successful Large...
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The Discipline of Market...
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Transicion Al Oceano Azul, La
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The Long Tail from...
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Raising Consumers: Children...
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The One to One Future
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Status Signals: A...
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Latinos, Inc.: The Marketing...
Arlene Davila
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Market Segmentation: How to...
Malcolm McDonald
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Blue Ocean Shift: Beyond...
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W. Chan Kim
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The W. Chan Kim and Renée...
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Renee a Mauborgne
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Needs-Based Market...
James R Taylor
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Endless Prospects
C Richard Weylman, CSP (Preface by)
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Niche Envy: Marketing...
Joseph Turow
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Ipo-Underpricing Im Kontext...
Adrian Hunger
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Streetcorner Strategy for...
Robert E Hall
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Consumer Tribes
Bernard Cova,
Robert Kozinets
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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SilverComm: Marketing...
Anne M Cooper,
Young Joon Lim
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Marketing by Matrix: 100...
Professor Malcolm McDonald,
John Leppard
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Market Segmentation: Using...
Art Weinstein
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Niche Strategies for Downtown...
N David Milder,
David Milder
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Multicultural Intelligence:...
David R Morse
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