Blue Ocean Strategy, Expanded...
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The New Successful Large...
Robert B Miller,
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Blue Ocean Strategy: How to...
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The Wide Lens: A New Strategy...
Ron Adner
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One to One Future
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Style Investing: Unique...
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Transicion Al Oceano Azul, La
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The Long Tail from...
Chris Anderson,
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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Successful Large Account...
Robert Bruce Miller,
Stephen E Heiman
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Raising Consumers: Children...
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The Discipline of Market...
Michael Treacy,
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Superconsumers: A Simple,...
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The Fast Path to Corporate...
Marc H Meyer
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The White Paper Marketing...
Robert W Bly
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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Status Signals: A...
Joel M Podolny
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Latinos, Inc.: The Marketing...
Arlene Davila
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The Long Tail
Chris Anderson
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Multicultural Intelligence:...
David R Morse
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Market Segmentation: How to...
Malcolm McDonald
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Mergers and Acquisitions...
Norman W Hoffmann
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Crackerjack Positioning:...
Don Reynolds
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