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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy, Expanded...

W Chan Kim
Buy from $13.25

The Discipline of Market Leaders The Discipline of Market...

Michael Treacy, Fred Wiersema
Buy from $1.49

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to...

W Chan Kim, Renee a Mauborgne
Buy from $5.05

The Long Tail The Long Tail

Chris Anderson
Buy from $8.99

Market Segmentation: How to Do It and How to Profit from It Market Segmentation: How to...

Malcolm McDonald
Buy from $18.09

Silvercomm: Marketing Practices and Messages for the Age of Aging Silvercomm: Marketing...

Anne M Cooper, Young Joon Lim
Buy from $38.53

The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers The New Successful Large...

Robert B Miller, Stephen E Heiman
Buy from $7.99

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing An Audience of One: Drive...

Jamie Turner, Chuck Moxley
Buy from $10.59

Successful Large Account Management Successful Large Account...

Robert Bruce Miller, Stephen E Heiman
Buy from $8.49

The Long Tail: Why the Future of Business Is Selling Less of More The Long Tail: Why the Future...

Chris Anderson
Buy from $5.99

Endless Prospects: 301 Tactics to Reach Hard-to-Reach People Endless Prospects: 301...

C Richard Weylman, CSP
Buy from $8.25

The W. Chan Kim and Ren?e Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Ren?e Mauborgne The W. Chan Kim and Ren?e...

W Chan Kim, Renee a Mauborgne
Buy from $11.66

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning Cutting-Edge Marketing...

Rajkumar Venkatesan, Paul Farris
Buy from $23.83

One to One Future One to One Future

Don Peppers
Buy from $4.31

Segmentation, Revenue Management and Pricing Analytics Segmentation, Revenue...

Tudor Bodea, Mark Ferguson
Buy from $33.27

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market...

Michael Treacy, Fred Wiersema
Buy from $6.38

Positioning for Architecture and Design Firms Positioning for Architecture...

Jack Reigle
Buy from $81.16

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Blue Ocean Shift: Beyond...

Renee Mauborgne, W. Chan Kim
Buy from $5.99

The Long Tail from Smartercomics The Long Tail from...

Chris Anderson, Shane Clester (Illustrator)
Buy from $9.08

Style Investing: Unique Insight Into Equity Management Style Investing: Unique...

Richard Bernstein
Buy from $9.25

Precision Marketing: Maximizing Revenue Through Relevance Precision Marketing:...

Sandra Zoratti
Buy from $11.65

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing Marketing by Matrix: 100...

Professor Malcolm McDonald, John Leppard
Buy from $7.29

The Complete Idiot's Guide to Target Marketing The Complete Idiot's Guide to...

Susan Friedmann
Buy from $8.99

Crackerjack Positioning: Niche Marketing Strategy for the Entrepreneur Crackerjack Positioning:...

Don Reynolds
Buy from $36.95

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