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Used Paperback Marketing Research Books

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy from $4.07

Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
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Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Everything I Know about...

Barry Barnes, John Perry Barlow (Foreword by)
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Buyology: Truth and Lies about Why We Buy Buyology: Truth and Lies...

Martin Lindstrom, Paco Underhill (Foreword by)
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
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Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich No B.S. Marketing to the...

Dan S Kennedy
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy The Illusion of Choice: 16 1...

Richard Shotton
Buy from $15.64

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Questions That Sell: The...

Paul Cherry
Buy from $11.88

Decoded: The Science Behind Why We Buy Decoded: The Science Behind...

Phil Barden, Rory Sutherland (Foreword by)
Buy from $15.68

Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities Where to Play: 3 Steps for...

Marc Gruber, Sharon Tal
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The Power of Why: Breaking Out in a Competitive Marketplace The Power of Why: Breaking...

C Richard Weylman, CSP
Buy from $8.23

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response Cashvertising Online: How to...

Drew Eric Whitman
Buy from $15.79

Marketing Analytics: Strategic Models and Metrics Marketing Analytics:...

Stephan Sorger
Buy from $7.81

Economics and Consumer Behavior Economics and Consumer...

Agnus Deaton, John Muellbauer
Buy from $7.91

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy from $8.33

Interviewing Users: How to Uncover Compelling Insights Interviewing Users: How to...

Steve Portigal, Jamika D Burge (Foreword by)
Buy from $53.95

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers Customers Know You Suck:...

Debbie Levitt
Buy from $23.46

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