Jack Trout
Jack Trout (1935-2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and marketing warfare theory.
Jack Trout (1935-2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and marketing warfare theory. See less
Jack Trout's Featured Books
Jack Trout book reviews
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Marketing Warfare
A classic.
This is a classic (and in my opinion crictical) book for anyone in maketing. Read More
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Still valid years later
by CBush, Aug 19, 2007
This book is very easy to read and the information is still valid years after it was written. This book was required for a marketing class, and the whole class felt that the information stood up to ... Read More
![Trout ?ber Strategie. Wie Sie Die K÷pfe Der Verbraucher Und Damit Die M?rkte Erobern Wirtschaftswoche-Sachbuch [Gebundene Ausgabe] Trout on Strategy. Capturing Mindshare, Conquering Markets Vertrieb Sales Absatzwirtschaft Verkauf Marketing...](https://www3.alibris-static.com/trout-ber-strategie-wie-sie-die-k%C3%B7pfe-der-verbraucher-und-damit-die-m-rkte-erobern-wirtschaftswoche-sachbuch-gebundene-ausgabe-trout-on-strategy-capturing-mindshare-conquering-markets-vertrieb-sales-absatzwirtschaft-verkauf-marketing/isbn/9783709300411.gif)
