Don Peppers
Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers, Ph.D., in 1993, is widely credited with having launched the CRM revolution. BusinessWeek called their book the "bible of the new marketing," Tom Peters named it his choice for "book of the year," and Inc. Magazine's editor-in-chief called it "one of the two or three most important business books ever written."
Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers, Ph.D., in 1993, is widely credited with having launched the CRM revolution. BusinessWeek called their book the "bible of the new marketing," Tom Peters named it his choice for "book of the year," and Inc. Magazine's editor-in-chief called it "one of the two or three most important business books ever written." See less
