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The One-to-one Future: Building Business Relationships One Customer at a Time

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The One-to-one Future: Building Business Relationships One Customer at a Time - Peppers, Don, and Rogers, Martha, Ph.D
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Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future.

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The One-to-one Future: Building Business Relationships One Customer at a Time 1996, Piatkus Books, London

ISBN-13: 9780749914929

Trade paperback

The One-to-one Future: Building Business Relationships One Customer at a Time 1994, Piatkus Books, London

ISBN-13: 9780749913984

Hardcover