Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.
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Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.
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Seller's Description:
Fair. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Seller's Description:
Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Seller's Description:
Very good in very good dust jacket. small gouge in outer edge of both jacket and copy, some shelfwear to jacket; text and binding fine. Sewn binding. Cloth over boards. 443 p. Audience: General/trade.
