Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.
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Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.
Read Less
