Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world. Schultz is the author of the bestselling book "Integrated Marketing Communications."
Read More
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world. Schultz is the author of the bestselling book "Integrated Marketing Communications."
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844225227.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
