This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Read Less
Add this copy of Strategic Advertising Campaigns to cart. $10.49, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1998 by Ntc Business Books.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Strategic Advertising Campaigns to cart. $11.79, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1984 by Crain Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Advertising Campaigns to cart. $13.39, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by Natl Textbook Co Trade.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Advertising Campaigns to cart. $13.79, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1998 by NTC/Contemporary Publishing Company.
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Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Strategic Advertising Campaigns to cart. $13.90, very good condition, Sold by Bookwitch rated 5.0 out of 5 stars, ships from Concord, CA, UNITED STATES, published 1989 by NTC Business Book, U, S, A, 1987.
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Seller's Description:
Very Good. Book Quarto, hardcover, near fine in black pictorial boards. Second edition. 532 pp. including index. A good reference book for anyone in advertising. Discusses what it is all about, marketing plans, communicating the advertising plan, research, strategy, buydget, creative strategy, sales in the media, testing your campaign, and more.
Add this copy of Strategic Advertising Campaigns to cart. $20.61, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1989 by NTC Publishing Group, U. S.
Add this copy of Strategic Advertising Campaigns to cart. $21.97, very good condition, Sold by mark henderson rated 4.0 out of 5 stars, ships from Olathe, KS, UNITED STATES, published 1979 by Crain Books.
Add this copy of Strategic Advertising Campaigns to cart. $29.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 0844230553.
Add this copy of Strategic Advertising Campaigns to cart. $38.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Ntc Business Books.
Add this copy of Strategic Advertising Campaigns to cart. $39.72, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by NTC Publishing Group, U. S.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
