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The New Marketing Paradigm: Integrated Marketing Communications

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The New Marketing Paradigm: Integrated Marketing Communications - Schultz, Don E, Professor, and Lauterborn, Robert, and Tannenbaum, Stanley L
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Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

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The New Marketing Paradigm: Integrated Marketing Communications 1996, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844234526

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