Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
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Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
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Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
18100495628
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Seller's Description: Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
18141925621
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Seller's Description: Very good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
18096729783
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
17736676597
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Seller's Description: Very Good. Used-Very Good.
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Edition: 1993, McGraw-Hill
Hardcover,
New
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
01/1993
Language:
English
Alibris ID:
16656565507
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Seller's Description: New. Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!
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Edition: 1993, McGraw-Hill
Hardcover,
Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
16583076146
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 1993, McGraw-Hill
Hardcover,
New
Available Copies: 2
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
17687471929
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ISBN-13: 9780844233635
Hardcover
Books by Professor Don E Schultz
