Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
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Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
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Edition: 1993, McGraw-Hill
Hardcover,
New
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1994
Language:
English
Alibris ID:
17960650975
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Seller's Description: New. 1st edition. 218 pages. 9.50x6.50x0.75 inches.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
18031411279
Shipping Options: Standard Shipping: $4.66
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
17736676597
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Seller's Description: Very Good. Used-Very Good.
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Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
18030071816
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Seller's Description: Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1993, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
17998100750
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Seller's Description: Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
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Edition: 1993, McGraw-Hill
Hardcover,
Good
Available Copies: 2
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
16583076146
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 1993, McGraw-Hill
Hardcover,
New
Available Copies: 2
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
1993
Language:
English
Alibris ID:
17687471929
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Seller's Description: New.
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Edition: 1993, McGraw-Hill
Hardcover,
New
Details: ISBN:
0844233633
ISBN-13:
9780844233635
Pages:
218
Publisher:
McGraw-Hill
Published:
01/1993
Language:
English
Alibris ID:
16656565507
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Seller's Description: New. Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!
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ISBN-13: 9780844233635
Hardcover
Books by Professor Don E Schultz
