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Brand Babble: Sense and Nonsense about Branding

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Brand Babble: Sense and Nonsense about Branding - Schultz, Don E, Professor, and Schultz, Heidi
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Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.

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Brand Babble: Sense and Nonsense about Branding 2004, Racom Communications

ISBN-13: 9780538727143

Hardcover