Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better -- Integrate promotion and communications strategies into an effective marketing plan -- Develop on-target creative approaches and executions -- Evaluate strategies and programs for the entire range of media
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Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better -- Integrate promotion and communications strategies into an effective marketing plan -- Develop on-target creative approaches and executions -- Evaluate strategies and programs for the entire range of media
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Add this copy of Essentials of Advertising Strategy to cart. $12.78, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1988 by NTC Business Books.
Add this copy of Essentials of Advertising Strategy to cart. $15.22, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by McGraw-Hill Companies.
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Add this copy of Essentials of Advertising Strategy to cart. $17.75, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of Essentials of Advertising Strategy to cart. $36.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Ntc Business Books.
Add this copy of Essentials of Advertising Strategy to cart. $40.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by Natl Textbook Co Trade.
