This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 0324271905.
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Seller's Description:
Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Very Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
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Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
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Seller's Description:
As New. The text appears very clean, but may contain some minor marking that we missed, The Cover Looks Very Nice! Binding is in good sturdy condition. Has college bookstore stickers otherwise the text appears like New. 404 pages. Multiple copies available this title. Quantity Available: 6. ISBN: 0324271905. ISBN/EAN: 9780324271904. Pictures of this item not already displayed here available upon request. Inventory No: 1560739166.
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Seller's Description:
New. Brand New still in plastic wrapper 404 pages. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324271905. ISBN/EAN: 9780324271904. Pictures of this item not already displayed here available upon request. Inventory No: 1560739165.
