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Seller's Description:
Very Good. Book Quarto, hardcover, near fine in black pictorial boards. Second edition. 532 pp. including index. A good reference book for anyone in advertising. Discusses what it is all about, marketing plans, communicating the advertising plan, research, strategy, buydget, creative strategy, sales in the media, testing your campaign, and more.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!