Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world. Schultz is the author of the bestselling book "Integrated Marketing Communications."
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Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world. Schultz is the author of the bestselling book "Integrated Marketing Communications."
Read Less