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Improving Service Quality - Milakovich, Michael
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Organizations are struggling to improve customer-focused quality in today's highly competitive domestic and global markets. Better design, implementation, and daily management of quality improvement strategies is essential for survival. Quality improvement principles, when thoughtfully applied and appropriately modified to meet all types of customer demands, are a sound means to respond to changing markets. However, when various quality and productivity theories and methods are applied without changing the organizational ...

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Improving Service Quality 1995, CRC Press

ISBN-13: 9781884015458

Hardcover