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"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

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Marketing: The Core 2024, McGraw Hill LLC

ISBN-13: 9781266278907

Unknown binding

Marketing: The Core 2024, McGraw Hill LLC

ISBN-13: 9781266786631

Unknown binding

Marketing: The Core 2021, McGraw-Hill Education

ISBN-13: 9781260729184

Unknown binding

Marketing: The Core 2021, McGraw-Hill Education

ISBN-13: 9781264209286

Unknown binding

Marketing: The Core 2019, McGraw-Hill Education, OH

ISBN-13: 9781260711455

8th edition

Hardcover

Marketing: The Core 2017, McGraw-Hill Education, OH

ISBN-13: 9781259712364

7th edition

Paperback

Marketing: The Core 2015, McGraw-Hill Professional

ISBN-13: 9780077729035

6th edition

Paperback

Marketing: The Core 2012, McGraw-Hill Education

ISBN-13: 9780078028922

5th edition

Trade paperback

Marketing: The Core 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780078112065

4th edition

Trade paperback

Marketing: The Core 2010, Irwin/McGraw-Hill

ISBN-13: 9780077473624

4th edition

Loose-leaf

Marketing: The Core 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381060

3rd edition

Unknown binding

Marketing: The Core 2007, Irwin/McGraw-Hill

ISBN-13: 9780072999891

2nd edition

Hardcover

Marketing: The Core 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214780

Unknown binding

Marketing: The Core 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072547030

Unknown binding