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Loose Leaf for Marketing: The Core

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Loose Leaf for Marketing: The Core - Kerin, Roger A, and Hartley, Steven W
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"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

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Loose Leaf for Marketing: The Core 2021, McGraw-Hill Companies

ISBN-13: 9781264209293

9th edition

Loose-leaf