"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
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"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
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Seller's Description:
Good. No dust jacket. Highlighting/underlining. Loose leaf-sheets & binder. 624 p. Audience: General/trade. Loose Leaf Version! Does NOT Include Binder. Minimal Highlighting.
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Seller's Description:
Fair. Used books may not include access codes or one time use codes. May have writing, underlining, highlighting, loose and/or ripped pages. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
