Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: ...
Read More
Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques.Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-that allows students to personalize marketing and identify possible career interests. Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions.Integrated Technology - The use of powerful technical resources and learning solutions.Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts.Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Used good condition. Text appears to have highlighting. Binding is tight. Cover has wear, curled edges, creases, corner bumps and dings. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0078112060. ISBN/EAN: 9780078112065. Pictures of this item not already displayed here available upon request. Inventory No: 1561050751.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Text appears to have multiple markings. Cover has some heavy wear, curls, and tears. Spine has some tears and corner bumps. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0078112060. ISBN/EAN: 9780078112065. Pictures of this item not already displayed here available upon request. Inventory No: 1561040283.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
