MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to ...
Read More
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Lightly used. Cover, edges and pages are clean. Fast Shipping. Excellent & friendly Customer Service. Your satisfaction is our top priority! guaranteed! Buy with confidnece.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Text appears to have highlighting. Cover appears to have cover wear and corner bumps. Spine has some wear and bumps too. 490 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381063. ISBN/EAN: 9780073381060. Pictures of this item not already displayed here available upon request. Inventory No: 1561044132.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Text appears clean but may have minor marking and or highlighting. Cover appears to have considerable cover wear and corner bumps, with rubbing to edges and corners. Spine has some wear and bumps too. 490 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381063. ISBN/EAN: 9780073381060. Pictures of this item not already displayed here available upon request. Inventory No: 1561062712.