Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
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Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
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Add this copy of Strategic Marketing Management to cart. $9.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0471415723.
Add this copy of Strategic Marketing Management to cart. $9.81, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0471415723.
Add this copy of Strategic Market Management to cart. $10.28, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Wiley.
Add this copy of Strategic Market Management to cart. $11.73, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by Wiley.
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Seller's Description:
Very Good. Very Good condition. 6th edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Strategic Market Management to cart. $47.27, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Wiley.
Add this copy of Strategic Market Management 6th to cart. $35.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by John Wiley & Sons, Inc.
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Seller's Description:
Good Condition. Some shelf wear. Writing/Highlighting. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719797.
Add this copy of Strategic Market Management to cart. $37.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Wiley.
Add this copy of Strategic Market Management 6th to cart. $39.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by John Wiley & Sons, Inc.
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Seller's Description:
Good Condition. Some shelf wear. All pages clean Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719800.
Add this copy of Strategic Market Management to cart. $47.30, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Strategic Marketing Management, 6th Edition (Strategic to cart. $50.15, poor condition, Sold by Books International rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2001 by Wiley.
