Designed for marketing strategy or policy courses, this textbook covers the nature, development and implementation of successful strategies. It explains how to make a strategic investment decision and how to determine and develop sustainable competitive advantages.
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Designed for marketing strategy or policy courses, this textbook covers the nature, development and implementation of successful strategies. It explains how to make a strategic investment decision and how to determine and develop sustainable competitive advantages.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780471305880.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780471305880.
