For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the ...
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For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the course. Link: https: //...
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780131105836.
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Seller's Description:
Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
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Seller's Description:
The item is fairly worn but still readable. The book may have some cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, sunburn, stains, water damage, bent, torn, damaged binding, dent). -The dust jacket if present, may be marked, and have considerable heavy wear. -The book might be ex-library copy, and may have the markings and stickers associated from the library-The book may have considerable highlights/notes/underlined pages but the text is legible-Accessories such as CD, codes, toys, may not be included-Safe and Secure Mailer-No Hassle Return.