The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Good
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
18072831174
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
18072017353
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Edition:
2001, Harvard Business Review Press
Hardcover,
Very Good
Available Copies: 3
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
18071440920
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Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Standard-sized.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Fine/Like New
Available Copies: 5
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
17457141168
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Fine. No writing or highlighting.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
17225233080
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Very good. No writing or highlighting.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
17225381504
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Very good. Clean and unmarked.
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Edition:
2001, Harvard Business Review Press
Hardcover,
New
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ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
17225358238
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New.
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Edition:
2001, Harvard Business Review Press
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New
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ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
2001
Language:
English
Alibris ID:
17108685539
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New.
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Edition:
2001, Harvard Business Review Press
Hardcover,
Good
Details:
ISBN:
1578512492
ISBN-13:
9781578512492
Pages:
240
Publisher:
Harvard Business Review Press
Published:
09/2001
Language:
English
Alibris ID:
9796802983
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Very Good. Looks Brand New, Five Highlighted Sentences otherwise Perfect Shape, No Black Remainder Mark, 421-209.
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2001,
Harvard Business Review Press, Boston, MA
ISBN-13: 9781578512492
Hardcover