The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $8.30, like new condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2001 by Harvard Business Review Press.
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Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $9.19, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2001 by Harvard Business Review Press.
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $9.92, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $9.92, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $9.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2001 by Harvard Business Review Press.
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Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $11.95, very good condition, Sold by Mordechai Books rated 5.0 out of 5 stars, ships from Syosset, NY, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $13.03, like new condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $13.03, very good condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $13.16, very good condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
