Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case ...
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Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case studies from dynamic Australian and New Zealand businesses incorporated for applied study. Marketing Strategy assumes the reader is already familiar with the basics of buyer behaviour, the four Ps, and other marketing fundamentals. With extensive content on four key trends - entrepreneurial companies, the growth in international trade, internet advertising and marketing metrics - this title is a perfect match for modern strategic marketing courses.
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Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $17.55, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by MCGRAW HILL / IRWIN.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $17.55, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by MCGRAW HILL / IRWIN.
Add this copy of Marketing Strategy: a Decision Focused to cart. $38.73, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2013 by McGraw Hill Higher Education.
Add this copy of Marketing Strategy a Decision Focused Approach 8ed (Ie) to cart. $39.79, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2013 by McGraw-Hill Education.
Add this copy of Marketing Strategy: a Decision-Focused Approach (Asia to cart. $40.97, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by Mcgraw Hill / Asia.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781259010903.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $64.30, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2013 by McGraw-Hill Education.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $68.35, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2013 by McGraw-Hill Education.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Strategy: A Decision-Focused Approach to cart. $79.53, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by McGraw-Hill Education.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $88.36, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2013 by McGraw Hill.
