Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of ...
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Add this copy of Marketing Strategy: A Decision-Focused Approach to cart. $124.22, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2013 by McGraw Hill Higher Education.
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Seller's Description:
Good. Contains: Illustrations. Includes illustrations. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Marketing Strategy: A Decision-Focused Approach to cart. $181.19, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2013 by McGraw Hill Higher Education.
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New. Contains: Illustrations. Includes illustrations. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Strategy: A Decision-Focused Approach to cart. $181.50, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2013 by McGraw Hill Higher Education.
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Fine. Contains: Illustrations. Includes illustrations. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $283.71, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2013 by McGraw Hill Higher Education.
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New. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making. Num Pages: 384 pages. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 251 x 203 x 15. Weight in Grams: 664. 2013. 8th Edition. Paperback.....We ship daily from our Bookshop.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $34.88, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by McGraw-Hill Companies.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $34.88, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by McGraw-Hill Companies.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $34.88, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by McGraw-Hill Companies.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $36.21, fair condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2013 by McGraw Hill Higher Education.
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Acceptable. Book has liquid or water damage on pages. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $36.28, fair condition, Sold by Textbook Campus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2013 by McGraw Hill.
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Fair. Assume it may have one of the following conditions; Light water staining/damage, but not enough to affect the usage of the book, a cover that has been taped or repaired, repaired binding and/or highlighting and annotations throughout, but the book will get you through a term. If you are a picky buyer you probably want to look for a more expensive book. All of our books come with a 30 day, money back guarantee. Item does not include any supplemental items such as access codes, discs, etc. Order.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $66.39, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2013 by McGraw Hill Higher Education.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
