The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.
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The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.
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Seller's Description:
Very Good. Great book! No spine creases & moderate wear on cover. Faint smudges on edges, no marks in text. The Publisher, John Wiley & Sons: Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.
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Seller's Description:
Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
