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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment - Sterne, Jim, and Scott, David Meerman (Foreword by)
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Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on ...

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment 2020, Gildan Media Corporation

ISBN-13: 9798200554232

Audiobook CD

Social Media Metrics: How to Measure and Optimize Your Marketing Investment 2020, Gildan Media Corporation

ISBN-13: 9798200554249

MP3 format

Social Media Metrics: How to Measure and Optimize Your Marketing Investment 2010, Wiley, Hoboken, NJ

ISBN-13: 9780470583784

Hardcover