Written by an expert on Internet marketing, this non-technical guide to Web marketing strategy offers tested tips on everything from managing your company's image to finding customers and selling products to monitoring your success online. And you'll learn from the experiences of marketing managers in a range of industries.
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Written by an expert on Internet marketing, this non-technical guide to Web marketing strategy offers tested tips on everything from managing your company's image to finding customers and selling products to monitoring your success online. And you'll learn from the experiences of marketing managers in a range of industries.
Read Less
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Seller's Description:
Very Good. Great book! No spine creases & moderate wear on cover. Faint smudges on edges, no marks in text. The Publisher, John Wiley & Sons: Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.
