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Web Metrics: Proven Methods for Measuring Web Site Success

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Web Metrics: Proven Methods for Measuring Web Site Success - Sterne, Jim
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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

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Web Metrics: Proven Methods for Measuring Web Site Success 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471220725

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