Web marketing was in its infancy at the time the first bestselling edition of this book was written, and since then the growth and impact of the Web has surpassed all expectations. This fully updated edition provides the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization.
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Web marketing was in its infancy at the time the first bestselling edition of this book was written, and since then the growth and impact of the Web has surpassed all expectations. This fully updated edition provides the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780471315612.
