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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive

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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive - Sterne, Jim
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From managing your corporate image to organizing information and making it readily available to prospects, this book explores both the technical and strategic issues of tapping into the very latest Web methods. This book also provides a cost/benefit analysis and makes recommendations on what type of information a company should provide over the Net.

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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive 2000, Wiley, New York, NY

ISBN-13: 9780471382584

2nd Revised edition

Trade paperback

Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive 1996, Wiley, New York, NY

ISBN-13: 9780471155065

Trade paperback