Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are ...
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Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
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Add this copy of Corporate Communication to cart. $12.87, very good condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1997 by McGraw-Hill College.
Add this copy of Corporate Communication to cart. $8.99, very good condition, Sold by Faith In Print Books rated 4.0 out of 5 stars, ships from Cumming, GA, UNITED STATES, published 1998 by Irwin / McGraw-Hill.
Add this copy of Corporate Communication to cart. $9.95, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1997 by Irwin Professional Publishing.
Add this copy of Corporate Communication to cart. $10.28, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1997 by McGraw-Hill College.
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Add this copy of Corporate Communication to cart. $54.53, poor condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1997 by Irwin Professional Publishing.
