Corporate Communication (6th edition)
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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2022,
McGraw-Hill Companies
ISBN-13: 9781264330263
Unknown binding
2022,
McGraw Hill Education
ISBN-13: 9781265485047
Unknown binding
2016,
McGraw-Hill Education (Asia), Singapore
ISBN-13: 9789814636193
7th edition
Paperback
2015,
McGraw-Hill Inc.,US, New York
ISBN-13: 9780073403274
7th edition
Paperback
2012,
McGraw-Hill Professional
ISBN-13: 9780073403175
6th edition
Paperback
2009,
McGraw Hill Higher Education, London
ISBN-13: 9780071276153
5th edition
Paperback
2006,
McGraw Hill Higher Education, London
ISBN-13: 9780071254113
4th edition
Paperback
1997,
Irwin Professional Publishing, New York
ISBN-13: 9780256217230
2nd edition
Paperback
All Editions of Corporate Communication
very readable
The information is very current and the presentation is very easy to read.
This is one texbook that doesn't put me to sleep
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