Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are ...
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Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
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Add this copy of Corporate Communication to cart. $80.55, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2022 by McGraw-Hill Companies.
Add this copy of Corporate Communication to cart. $83.01, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2022 by McGraw-Hill Companies.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
Add this copy of Corporate Communication to cart. $27.01, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2016 by McGraw-Hill Education (Asia).
Add this copy of Corporate Communication 7ed (Ie) (Pb 2016) to cart. $39.23, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2016 by McGraw-Hill Education (Asia).
Add this copy of Corporate Communication to cart. $8.94, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2015 by McGraw-Hill Inc.,US.
Add this copy of Corporate Communication to cart. $28.99, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2015 by McGraw-Hill Inc.,US.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Corporate Communication to cart. $32.98, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2015 by McGraw-Hill Inc.,US.
Add this copy of Corporate Communication to cart. $36.58, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2015 by McGraw Hill.
