For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Read Less
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Edition:
1999, Prentice Hall
Hardcover,
New
Details:
ISBN:
0139030239
ISBN-13:
9780139030239
Pages:
656
Edition:
6th edition
Publisher:
Prentice Hall
Published:
1999
Language:
English
Alibris ID:
17945120774
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Seller's Description:
Brand New. New Book Original US edition, We Ship to PO BOX Address also.
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Edition:
1999, Prentice Hall
Hardcover,
New
Details:
ISBN:
0139030239
ISBN-13:
9780139030239
Pages:
656
Edition:
6th edition
Publisher:
Prentice Hall
Published:
1999
Language:
English
Alibris ID:
17783193525
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Standard Shipping: $4.64
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New, US edition. Satisfaction guaranteed! !
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Edition:
1999, Prentice Hall
Hardcover,
Good
Details:
ISBN:
0139030239
ISBN-13:
9780139030239
Pages:
656
Edition:
6th edition
Publisher:
Prentice Hall
Published:
1998
Language:
English
Alibris ID:
17817796431
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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2013,
Pearson, Upper Saddle River
ISBN-13: 9780136157397
8th Revised edition
Hardcover
2001,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780130332714
7th edition
Trade paperback
1999,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780139030239
6th edition
Hardcover
1995,
Prentice Hall, Englewood Cliffs, NJ
ISBN-13: 9780133591347
5th edition
Hardcover
1994,
Prentice-Hall, Harlow
ISBN-13: 9780132971867
International 2 Revised edition
Paperback
1989,
Prentice Hall
ISBN-13: 9780133572605
4th Revised edition
Hardcover
1988,
Prentice-Hall, Harlow
ISBN-13: 9780133572452
4th edition
Paperback
All Editions of Global Marketing Management