For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing--with comprehensive cases. Global Marketing Management , Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing--with comprehensive cases. Global Marketing Management , Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
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2013
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2013,
Pearson, Upper Saddle River
ISBN-13: 9780136157397
8th Revised edition
Hardcover
2010,
Pearson Education India, Delhi
ISBN-13: 9788131730911
7th edition
Paperback
2001,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780130332714
7th edition
Trade paperback
1999,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780139030239
6th edition
Hardcover
1995,
Prentice Hall, Englewood Cliffs, NJ
ISBN-13: 9780133591347
5th edition
Hardcover
1994,
Prentice-Hall, Harlow
ISBN-13: 9780132971867
International 2 Revised edition
Paperback
1989,
Prentice Hall
ISBN-13: 9780133572605
4th Revised edition
Hardcover
1988,
Prentice-Hall, Harlow
ISBN-13: 9780133572452
4th edition
Paperback
All Editions of Global Marketing Management