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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing--with comprehensive cases. Global Marketing Management , Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.

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Global Marketing Management 2013, Pearson, Upper Saddle River

ISBN-13: 9780136157397

8th Revised edition

Hardcover

Global Marketing Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131730911

7th edition

Paperback

Global Marketing Management 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130332714

7th edition

Trade paperback

Global Marketing Management 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780139030239

6th edition

Hardcover

Global Marketing Management 1995, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780133591347

5th edition

Hardcover

Global Marketing Management 1994, Prentice-Hall, Harlow

ISBN-13: 9780132971867

International 2 Revised edition

Paperback

Global Marketing Management 1989, Prentice Hall

ISBN-13: 9780133572605

4th Revised edition

Hardcover

Global Marketing Management 1988, Prentice-Hall, Harlow

ISBN-13: 9780133572452

4th edition

Paperback