For graduate courses in international and global marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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For graduate courses in international and global marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Read Less
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Seller's Description:
Very Good. Very good hardcover, no dust jacket. Covers show light edge wear. Previous owner's name crossed out on inside cover, pages are otherwise clean and unmarked. Binding is tight, hinges strong.; 100% Satisfaction Guaranteed! Ships same or next business day!